Maximiliano Gaudelli
Associate Creative Director

I found my calling as a writer through some truly cringey Tumblr blogs about music and culture. Since then I’ve led teams and campaigns from first concept to award wins. I care deeply about the work. The opposite of nonchalant.

2024 - Present
Associate Creative Director
‍‍Dentsu Creative New York

2022 - 2024
Senior Copywriter
Ogilvy Miami & Mexico

2022
Copywriter
DDB New York

2020 - 2022
‍Associate Copywriter
Ogilvy Tokyo

2018-2020
Associate Copywriter
LaFusión Buenos Aires

2014-2016
Culture Intern
VICE Media Mexico

Miami Ad School 2017 - 2019  Portfolio Program

Miami Ad School 2021  Digital Mkt. Bootcamp

Miami Ad School 2022-2023  AI for Brands Masters

FUN WORK CLICK HERE
max@latenights.io

KDDI Japan
Virtual Shibuya Halloween Festival





As Halloween approached, the widely enjoyed holiday in Japan couldn't be normally celebrated, not in COVID-stricken 2020. So, instead, the two brands, Shibuya and au, built, block-by-block, a virtual Shibuya City that would hold the largest ever Halloween gathering.


3x ‘The Drum’ awards
Cannes Lions ‘Innovation’ Shortlist
US $20Million in earned media
VR Awards ‘Marketing Agency of the Year’
+400,000. Avatars Created 

Uber Eats
Smart Spokes



Teaming up with tech startup Eyes Japan, Ogilvy Tokyo launched a road safety campaign using UberEats delivery bicycles as the medium. 

Uber Eats bikes were equipped with a Gyrokinetic LED that turned each wheel into a digital screen that comes to life once in motion, displaying glowing safety messages, “See Me”, “Give me Space”, and “Care for Me” on the streets of Tokyo.



2x D&AD Graphite Pencils
2x ‘The Drum’  Awards
Cannes Lions ‘Innovation’ Shortlist

Apple x T-Mobile
Mom Knows





To launch the new iPhone 16 Pro, T-Mobile teamed up with Apple for a nationwide campaign starring SNL’s Marcello Hernandez and his real-life mom, Isabel. 

Co-written with Marcello himself, the spot captured the joy of staying connected across generations, Latino style. 

Samsung x T-Mobile
Copa  America 2024





For Copa América 2024, T-Mobile launched a national spot celebrating the gameday rituals fans swear by. 

From lucky jerseys to loud group chats. Created in collaboration with Samsung, the film also introduced the new Galaxy S24 and S24 Plus.

Apple x T-Mobile 
The Big Giver





New Product Introduction for the launch of the 
brand-new iPhone 16.
Featuring. Marcello Hernandez
Carrier nationwide launch + feature holiday spot.

DIRECTOR’S CUT

Samsung x T-Mobile
Galaxy S25 & S25+ Launch





For the nationwide launch of the Samsung Galaxy S25 and S25 Plus, T-Mobile partnered with Samsung Electronics on a New Product Introduction campaign featuring global superstar Natti Natasha.

KFC
Love is in the AI.R





For Valentine’s Day, we launched the first brand-led social activation using artificial intelligence at scale in the LATAM region. 

Across 20 countries, fans shared details about their other half, and Colonel Sanders transformed them into romantic, handcrafted love letters.

Audi
It Matters





Hispanic market nationwide feature film development for the 2024 Audi SUV family.

KFC
Fingers





LATAM + Caribbean region-wide.
+42 markets. 
3 languages (3 songs)

Gerber
Decisiones





Hispanic market double feature film development for the ‘Gerber Experts’ platform nationwide.